A pilot for one YMCA location
Personal coaching for your members. Zero extra work for your staff.
J90 brings a real coach and a proven training app to your branch — up to 50 members fully coached, and everyone else supported by a self-guided tier. One flat monthly rate.
Up to 50 coached members
Real one-on-one coaching for a capped group — capacity stays honest, quality stays high.
An app for everyone else
Members beyond the cap get a self-guided training tier, so nobody is turned away.
Real coaching, not PDFs
Programs adapt to each member's schedule, equipment, and how their body feels that day.
A new revenue stream
The self-guided tier can become recurring revenue for your branch, not a cost center.
The offer
One flat rate. Two ways members win.
Built for a single branch first, so we can prove it works before anyone talks about expanding.
Coached tier
Up to 50 members, fully coached
- Personal training program built around each member's life
- Nutrition guidance with real meals, not just macro targets
- Daily accountability and direct messaging with their coach
- Programs adjust for travel, illness, and busy weeks
Self-guided tier
Every other member, $19.99/month
- A daily workout built automatically from their equipment and goals
- Recovery-aware planning that adapts as they train
- Progress tracking, streaks, and habit building in the app
- A natural upgrade path into the coached tier
Pricing is a flat monthly rate to the branch, sized to your membership — for a large branch it works out to pennies per member per month. We agree on the number together before anything launches.
Why it's an easy yes
The math works at any branch size.
Under 1%
of a large branch's members fill the entire coached roster — this is a realistic goal, not a stretch.
50 spots, hard cap
Coached enrollment is capped so quality never drops, no matter how many members want in.
Overflow is upside
Members past the cap join the self-guided tier — recurring revenue with zero added coaching time.
What this could earn your branch
Example: a 13,000-member branch charging $65/month for coached online training. Smaller branches scale down proportionally — the structure stays the same.
Conservative start
1% of members go self-guided (130 members)
Coached roster
50 × $65
$3,250/mo
Self-guided
130 × $19.99
$2,600/mo
$5,850/mo
≈ $70,000/year
Recurring, with zero added staff workload — Jay coaches the roster, not your team.
Strong first year
2% of members go self-guided (260 members)
Coached roster
50 × $65
$3,250/mo
Self-guided
260 × $19.99
$5,200/mo
$8,450/mo
≈ $101,000/year
Recurring, with zero added staff workload — Jay coaches the roster, not your team.
Illustrative projections, not guarantees. Assumes the 50 coached spots fill and the self-guided take rate shown; member pricing is yours to set.
How the pilot works
Simple to start. Honest about results.
- 01
We set goals together
Before launch we agree on what success looks like — enrollment and activity targets, defined up front.
- 02
Members join
Your branch promotes the program to members. Signup takes minutes inside the J90 app.
- 03
Coaching begins
Coached members get their personal plan; everyone else starts self-guided the same day.
- 04
We review honestly
At the end of the pilot we look at the numbers together and decide what happens next.
Who your members get
A coach with 25+ years on the floor.
Jay has spent more than two decades coaching everyday adults, elite athletes, and high-performance professionals. He personally coaches every member in the pilot — your branch gets the head coach, not a handoff.
“People do not need more information. They need a clear plan, a coach who pays attention, and a system that still works when life gets messy.”
Start the conversation
Tell me about your branch.
Every inquiry comes straight to Jay. Share a little about your location and what you'd want a pilot to prove, and you'll get a personal reply.
Prefer email? jay@j90app.com