One coach. One app. Your complete plan.
Personal coaching built for your life after 40.
Training, nutrition, mobility, recovery and daily accountability—built around your goals, schedule and real life by a coach who pays attention.
$47 first month · Then $197/month
First month $47 with code FIRST47 at checkout — $150 off, and we apply it for you automatically.
- Built for adults 40+
- A real coach—not an algorithm
- Cancel before renewal if it is not for you
Personalized weekly plan
Your training is built around your goals, schedule, ability and available equipment.
Real coaching
Direct support, feedback and accountability from Jay—not automated encouragement.
Whole-life approach
Training, nutrition, mobility, recovery and habits are connected in one place.
Built to adapt
When work, travel, soreness or family life changes, your plan can change too.
Never train alone
A real coach stays connected to the work.
Your plan is not handed to you and forgotten. Jay sees what you complete, answers questions and changes the plan when work, travel, soreness or family life gets in the way.
“Good work getting two sessions completed during a difficult week. I shortened Friday’s workout and moved your longer session to Sunday so we keep the momentum going.”
Your coach sees the work
Your questions get answered
Your plan changes with life
Your week inside J90
Open the app. Know what matters today.
Your entire coaching experience stays connected instead of being scattered across workout PDFs, food apps, text threads and notes.
Today · Strength
Lower body + core
42 minutes · 6 exercises · built around your equipment
Nutrition
Protein target on track
Daily habits
3 of 4 complete
Progress
Consistency building
Coach update
Friday session adjusted
Built around you
The plan begins with your actual life.
Before your first workout, J90 learns the details that generic programs ignore.
Goals
What you want to change
Schedule
When training can really happen
Equipment
What you have access to
Experience
Where you are starting
Limitations
What needs to be adapted
Meet your coach
Experience matters. Attention matters more.
Jay has spent more than 25 years coaching everyday adults, elite athletes and high-performance professionals. J90 brings that experience into a practical system for becoming stronger, leaner and more capable after 40.
- More than 25 years of coaching experience
- Certified Personal Trainer
- Certified Nutritionist
- Certified Health Coach
- GLP-1 Coaching Certification
- Experience coaching elite athletes and high-performance professionals
- Director of Human Performance at J90
“People do not need more information. They need a clear plan, a coach who pays attention and a system that still works when life gets messy.”
From signup to your first week
A simple start. An evolving plan.
- 01
Complete your assessment
Tell us about your goals, schedule, experience, equipment and the obstacles that have stopped you before.
- 02
Meet your coach
Discuss what you want to accomplish, what your life realistically allows and the support you need.
- 03
Receive your J90 plan
Your training, nutrition priorities, mobility work, recovery habits and weekly targets are organized inside the J90 app.
- 04
Train, track and adjust
Complete the plan, communicate with your coach and receive adjustments as your fitness, schedule and needs change.
More than personal training
Everything influencing your progress, connected.
J90 combines the parts other programs leave separated.
Strength & Conditioning
Progressive workouts built around your experience, goals, available equipment and weekly schedule.
Body Composition
A practical strategy for losing fat, preserving muscle and building a stronger body without depending on extreme plans.
Nutrition Guidance
Clear, realistic nutrition targets and habits that fit your preferences, schedule and goals.
Mobility & Movement
Mobility, flexibility, balance and movement work designed to help you remain capable and confident.
Sleep & Recovery
Simple recovery practices that support training, energy, consistency and long-term performance.
Habits & Accountability
Small daily actions, coach check-ins and measurable targets that turn short bursts of motivation into consistency.
Healthspan & Longevity
Education and coaching focused on building the physical reserve needed for a longer, stronger and more independent life.
- Personalized strength and conditioning plan
- Weekly workout schedule
- Exercise demonstration library
- Mobility and flexibility programming
- Walking or conditioning targets
- Training adjustments when life changes
- Practical nutrition guidance
- Daily habit tracking
- Sleep and recovery priorities
- Direct coach messaging
- Regular accountability check-ins
- Progress reviews and plan updates
- J90 app access
- Healthspan and longevity education
Start now
Get started with one-on-one coaching for just $47 your first month.
That’s $150 off to try it out and see how online coaching works—and adapts to your life. Your coach provides personal attention, accountability and a plan that fits your lifestyle to help you achieve your goals.
We know you’ll love having a coach who pays attention and adapts your plan as life changes. Continue for $197/month after your first month. Cancel anytime.
J90 Personal Coaching
Then $197/month
First month $47 with code FIRST47
First month $47 with code FIRST47 at checkout — $150 off, automatically applied for you. Then $197/month. Cancel anytime.
- Personalized J90 coaching
- Custom training plan
- Nutrition and habit guidance
- Mobility and recovery support
- Direct coach accountability
- J90 app access
- Ongoing progress adjustments
Real people. Real progress.
Proof should come from members—not marketing copy.
J90 will only publish member stories that are real, specific and approved by the person sharing them.
“I had started and stopped more programs than I can count. What changed with J90 is Jay. He pays attention, he checks in, and when my week fell apart he adjusted the plan instead of letting me quietly quit. The app keeps everything in one place, so on my busiest days I still know exactly what to do. For the first time, this feels like something I can keep doing.”
Finally consistent
Kate · Kansas · J90 member
“Knowing Jay is actually watching my progress is what keeps me going. He notices when I miss a check-in and reaches out — not to scold me, but to figure out what got in the way. The plan fits my real schedule, and the app makes it simple: my workout, my habits, my food targets, all right there. I have stayed consistent longer than I ever have before.”
Accountability that lasts
Tina · Tennessee · J90 member
“Jay built my plan around where I actually was, not where I thought I should be. I move better, I feel stronger, and I am not guessing anymore — every day the app tells me what to do and I check it off. The weekly check-ins matter most: Jay reads what I write and responds to it. That level of attention is something you do not get from an app alone.”
Stronger and more capable
Yvonne · Iowa · J90 member
“I was nervous to start at my age, but Jay met me where I was and never made me feel behind. The small daily habits added up, and having a real coach who cares — and who notices — made all the difference. The app keeps me organized and honest with myself. I am doing things now I did not think I would do again.”
Habits that stuck
Delores · Texas · J90 member
“I am just getting back into it after time away, and the accountability the app gives me has been the biggest help. It keeps me honest day to day, because I know my work is being seen. And I can reach Jay through messaging anytime — a question about a workout, a week that got sideways, whatever comes up, he is right there. That is what has kept me moving instead of drifting off again.”
Back in it, and staying
Josh · West Virginia · J90 member
Progress J90 can track with you
- Workouts completed
- Strength improvements
- Waist and body-composition changes
- Mobility improvements
- Walking and conditioning capacity
- Energy and recovery habits
- Consistency over time
Before you begin
Questions, answered clearly.
Your next 90 days can look different.
Start with one coach, one connected plan and the next action you can actually complete.
$47 first month · Then $197/month